Hi, I’m Shubham
Designing clarity into complex products
I turn complicated, regulated products into clean, usable experiences. Eleven years across telecom, banking, energy trading, and e-commerce, most recently leading prepaid design at du.
Open to lead new roles
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About me
I'm a product designer who came into design from engineering, with 11 years across regulated, complex industries.
That engineering background still shapes how I work. I think in systems, I care about how things actually get built, and I work closely with developers rather than handing designs over a wall. My focus is on taking products from messy and intimidating to clear and usable, without losing the depth they need.
Product & UI design
Design systems and component libraries
Research & A/B testing
Prototyping
I do my best work where design systems and craft are taken seriously, and where design sits close to the product rather than off to the side.
Recent projects
Browse all projects
How I work
A five-step rhythm I've shaped over 11 years of shipping complex products.
Understand
Conversations
Problem identification
Business goals
Constraints
Research
Users interviews
Analyzing competitors
Journey identifications
Data gathering
Explore
Quick prototypes
Internal reviews
Ideation mapping
Wireframing
Build & Systemise
High fidelity designs
Component libraries
Design accessibilty
Dev support
Ship & Validate
Usability testing
Design QA & handoff
Quick refining
Post-launch learnings
Let's talk soon
Eleven years of work, condensed into two pages. Take it with you for the next conversation.